"2016 China's Great Cultural and Entertainment Industry Upgrade Report" pointed out that China's per capita GDP in 2015 exceeded 8,000 US dollars, the dominant position of material consumption will gradually be replaced by spiritual consumption, the penetration rate of cultural and entertainment applications has been further improved, and only the field of online video can be covered. Over 70% of netizens spend 54% of their monthly online time on cultural entertainment on the PC side.2022's hottest money making projects